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Many, many years ago, when one of our executives was a college student, she sold sofas in a furniture store. People could choose from more than 100 fabric samples. The sofa purchased most often? The brown one they saw on the showroom floor. Few people could imagine what a sofa would look like based on a two-inch square fabric sample.

This is a lot like selling a new company. People want to see it, feel it, experience it before making any sort of commitment. A good website can tell part of the story, but still, it’s still too virtual for some.

PaizaBio is launching our sterile injectables contract manufacturing company (CMO) at CPHI Worldwide in Madrid on October 12. Our message is simple: we help western pharma companies gain immediate, low-cost, low-risk access to China’s 1.4 billion population of potential customer. We do it through our strategic partner, Ausia BioTech in Hangzhou, one of China’s top aseptic CMOs for more than two decades. We will be meeting with potential customer in person, an ideal situation.

Realizing the need to make PaizaBio more “real,” we’ve taken our introduction to the world a step further. We’ve produced a series of videos, which can be found on the PaizaBio Youtube Channel. Right now there are three videos: This Is PaizaBio, Ausia BioTech and our exclusive real-time remote manufacturing monitoring system, BAO-Gong ready for viewing. The videos allow people a much deeper look at our company, capabilities and opportunities offered to customers.

If you have a minute, take a look. If you’re in Madrid, Spain October 12-14, come to CPhI Worldwide. We’d love to meet you and personally show you our videos.